What is MOO?
Moo is a tabletop roleplaying game where you play as a cow with a secret: you’re far too clever for your own good. Your goal? Escape the farm, blend into society, sabotage your rivals, and ultimately seize control of the country.
It’s quick to learn, powered by a normal deck of playing cards, and built for wild stories, ridiculous heists, and the kind of political intrigue that only happens when cows are in charge. Expect sabotage, suspicion, disguises, and a suspicious number of animal puns. You don’t need to have played RPGs before, just bring a sense of humour and a willingness to roleplay as an ambitious bovine with absolutely no chill.
Last updated: July 17, 2025 14:53
What do I get if I back this project?
Depending on your pledge level, you’ll receive Soft-Moo, Hard-Moo, Moo Starter Kits, T-Shirts and so much more. You can also add on extra books or a copy of one of our other TTRPGs Like “The Jeff Paradox”, or “The Blood Paradox”, or one of the editions of the Catalogue of Chaos.
Backers at £1 or higher will also have their name included in the “Herd of Heroes” section of the book.
Last updated: July 17, 2025 14:56
How do I add extra books or T-shirts to my pledge?
Once you’ve selected a pledge tier, you can add extra items using the Add-Ons section. Available add-ons include:
Preview Edition 1 (Print) – £25 Preview Edition 2 (Print) – £25 Preview Edition 3 (Print) – £25 The Jeff Paradox TTRPG – £7 The Blood Paradox TTRPG – £7 Moonited Kingdom T-Shirt – £20 After the campaign ends, you’ll be able to confirm your add-ons in the BackerKit Pledge Manager.
Last updated: July 17, 2025 14:58
When will I get my rewards?
We aim to begin fulfilling digital rewards (PDFs) in September, and print books will ship shortly after that.
If there are any unexpected delays, we’ll keep all backers updated through project updates.
Last updated: July 17, 2025 14:59
How does shipping work?
Shipping will be charged separately after the campaign through the BackerKit Pledge Manager. This allows us to calculate the most accurate rates based on backer locations.
Estimated shipping costs for physical rewards:
UK: ~£6 per book EU: ~£10 per book US: ~£12 per book Australia: ~£15 per book If we get more backers than expected, we may be able to negotiate better shipping rates.
Last updated: July 17, 2025 15:00
Will VAT or customs fees be charged?
Backers outside the UK may be subject to VAT or import duties, depending on local tax laws. We’ll collect any necessary VAT after the campaign through the pledge manager to comply with international regulations.
Last updated: July 17, 2025 15:00
What if I miss the campaign? Will I be able to get the books later?
If you miss the campaign, there may be a limited chance to order through BackerKit Late Pledges, but we can’t guarantee stock.
Last updated: July 17, 2025 15:02
Can I upgrade my pledge after backing?
Yes! You can change your pledge level anytime before the campaign ends by clicking the “Manage Your Pledge” button.
Last updated: July 17, 2025 15:03
What is MOO?
Moo is a tabletop roleplaying game where you play as a cow with a secret: you’re far too clever for your own good. Your goal? Escape the farm, blend into society, sabotage your rivals, and ultimately seize control of the country. It’s quick to learn, powered by a normal deck of playing cards, and built for wild stories, ridiculous heists, and the kind of political intrigue that only happens when cows are in charge. Expect sabotage, suspicion, disguises, and a suspicious number of animal puns. You don’t need to have played RPGs before, just bring a sense of humour and a willingness to roleplay as an ambitious bovine with absolutely no chill.
Last updated: January 05, 2026 06:55
How do I add extra books or T-shirts to my pledge?
Once you’ve selected a pledge tier, you can add extra items using the Add-Ons section. Available add-ons include: Preview Edition 1 (Print) – £25 Preview Edition 2 (Print) – £25 Preview Edition 3 (Print) – £25 The Jeff Paradox TTRPG – £7 The Blood Paradox TTRPG – £7 Moonited Kingdom T-Shirt – £20 After the campaign ends, you’ll be able to confirm your add-ons in the BackerKit Pledge Manager.
Last updated: January 05, 2026 06:56
How does shipping work?
Shipping will be charged separately after the campaign through the BackerKit Pledge Manager. This allows us to calculate the most accurate rates based on backer locations. Estimated shipping costs for physical rewards: UK: ~£6 per book EU: ~£10 per book US: ~£12 per book Australia: ~£15 per book If we get more backers than expected, we may be able to negotiate better shipping rates.
Last updated: January 05, 2026 06:56
Can I upgrade my pledge after backing?
Yes! You can change your pledge level anytime before the campaign ends by clicking the “Manage Your Pledge” button.
Last updated: January 05, 2026 06:56
What is BackerKit?
BackerKit is a service that crowdfunded project creators use to keep track of hundreds to tens of thousands of backers—from shipping details, pledge levels, preferences and quantities, whether they have paid or had their card declined, special notes, and everything in between!
The BackerKit software and support team is independent from the campaign’s project team—BackerKit does not handle the actual reward shipping. For more information about the preparation or delivery status of your rewards, please check the project's updates page.
How does BackerKit work?
After the campaign ends, the project creator will send you an email with a unique link to your survey. You can check out a walkthrough of the process here.
I never received my invitation. How do I complete the survey?
The most common reasons for not receiving a survey email is that you may be checking an email inbox different from the email address you used to sign up with Kickstarter, Indiegogo or Tilt Pro account, or it may be caught in your spam filter.
Confirm that the email address you are searching matches the email address tied to your Kickstarter, Indiegogo, or Tilt Pro account. If that doesn’t work, then try checking your spam, junk or promotions folders. You can also search for "backerkit” in your inbox.
To resend the survey to yourself, visit the project page and input the email address associated with your Kickstarter, Indiegogo or Tilt Pro account.
How do I update my shipping address?
BackerKit allows you to update your shipping address until the shipping addresses are locked by the project creator. To update your address, go back to your BackerKit survey by inputting your email here.
When will my order be shipped, charged or locked?
That is handled directly by the project creator. BackerKit functions independently of the project itself, so we do not have control of their physical shipping timeline. If you want to check on the project’s status, we recommend reading over the project's updates page.
I completed the survey, but haven't received my rewards yet. When will they arrive?
As BackerKit does not actually handle any rewards or shipping, the best way to stay updated on the shipping timeline would be to check out the project's updates page.